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Carole Siegel-DeZarn – Owner/Artist/Instructor


New York Native, New Orleans raised.  After High School, I went to the Air Force during Desert Storm.  My tour lasted 2 years.  I returned to my beautiful New Orleans to pursue my career in Dental Hygiene.  After deciding that that was not creative enough for me, I changed my career for the first time, by following in my Mother’s footsteps, with Jewels by Park Lane.  Quickly becoming a manager and trainer, found that offering a better life for women in the area was very rewarding.  In 2008, Being married with 2 small children, I needed to simplify my life, I decided to get Permanent Makeup.  I did much research and decided on the “Hand-Method”.  Softer, less evasive, and easy to maintain.  While I was being permanently beautified, I decided to look into sharing this with other women. I went to my first courses in the field.  After 3 years, I am now a Certified Softap Instructor, making women permanently beautiful and also being able to offer them a way to make money with a career in Permanent Makeup, has enhanced my life to the fullest. Call today to join the Hundreds of Woman  Who are now Waking Up with Makeup!!!




 Owner of Softouch of Birmingham

Born and raised in New Orleans,LA ..I now live in Birmingham,AL…
When I graduated from high school, I went on to graduate from Cosmetology School. I worked in a Spa for a while at a young age and than decided I wanted a back up Career in a totally different field, a Career as an Industrial Electrician for the next 15 years. Traveling all over the USA, meeting great people , started my way at the bottom not knowing anything about electrical, working my way to the TOP with all Hands on training and a lot of hours…I transferred to Mercedes Plant in Alabama thats when I decided to make Alabama my home town with my 2 wonderful kids and my Awesome Husband. After achieving that goal, I felt it was time to go back to changing people’s lives in the Beauty Industry. I went to School and graduated from Softouch Permanent Makeup as an Artist and Laser technician. I have now opened Softouch Permanent Makeup & Laser Technologies of Birmingham, offering the highest quality of Permanent Makeup and Laser Hair removal.



Dr. Karl Friedrich

friedrich-karlDr Karl Friedrich is a Board Certified physician that completed his training in general medicine at Duke University in 2005. He has recently moved from south Florida and is excited to continue the practice and art of aesthetic medicine here in Louisiana. Dr Friedrich is also Board certified in Aesthetic Medicine by the American Academy of Aesthetic Medicine with training and experience in Botox/Dysport/Xeomin, facial fillers (i.e. Juvederm, Juvederm Ultra Plus, Perlane, Restylane, Belotero, Voluma, Radiesse), Lasers, IPL-photo facials and other light based and radiofrequency cosmetic treatments. Additionally, he has trained at and holds certifications from the National Laser Institute and Rocky Mountain Laser College.


Starting in January 2015 Dr Friedrich will start offering the minimally invasive and minimal down time aesthetic services listed below:

– BOTOX : For improvement and softening of fine lines of the forehead, frown lines and crows feet.

– JUVEDERM: A temporary filler for improvement/enhancement of the typical areas listed below:
*Smile lines: lines from the nose to the mouth (nasolabial fold)
*Marionette lines: lines from the mouth to the chin (melomental fold)
*lines above the upper lip
*frown lines (best combined with Botox)
*in the lips for volume and definition
*to restore volume to cheekbones or cheeks

– Photorejuvenation laser treatments with IPL:
* Lightening and/or removing “sun spots”, “age spots”, and brown blotches on the face, neck, chest, hands and other areas of the body
* Lightening and reducing redness, rosacea, dilated blood vessels and “broken” blood vessels on the face, neck and chest
* Helping to control flushing
* It also has a lesser effect of improving skin texture through collagen stimulation and improves pore size minimally by temporarily reducing oiliness

Call for more information or to set up free consultation.


Wendy Smith

nascarThe newest member of the Softouch Permanent Makeup team is Skin Care expert and ‘Xtreme’ Eyelash Specialist Wendy Smith. She was born in Jackson, Mississippi and has made her home in New Orleans since 1998. For the past two decades, Wendy has traveled the world, working as a Wardrobe Coordinator, Personal Assistant & Production Coordinator for numerous iconic superstars—including Beyonce’, Rihanna, Nickelback, John Legend and Eagles.

Wendy recently retired from the entertainment industry, and earned her License in Skin Care from the Aveda Institute. She also earned certification as an Xtreme Lash Stylist, after using the product herself for years as well as some of the artist she worked for.
With her friendly, customer service-oriented demeanor, Wendy has played “mom” to many artists and crew members for the past 20 years. She now looks forward to taking care of clients and making them feel beautiful with flawless skin care at Softouch!

Angela Hymel

 A native to Kenner, Louisiana has been in the medical field for over 17 years. Working in the dermatology, chiropractic, and dental fields has given her an edge that allows her to deal with patients/ clients and their needs on a personal yet professional way. As the Office Manager , Angela is determined to provide everyone with a great experience from the moment they enter to the time that they leave. Angela goes above and beyond for each client. Striving for the best in everything she does Angela approaches life and business with a smile, believing that she can make a difference with everything and everyone she encounters.